Mascara Market Research Report
Summary
Mascara Market is projected to dominate the market as compared to
waterproof mascara based on the easy application and removal of the product.
Additionally, increasing awareness about the harmful chemicals present in the
waterproof range is found to be major drawback for the product’s market. During
the forecast period, regular mascara is estimated to grow with a CAGR of 6.59%.
Report
Description:
The global market for mascara has witnessed continued demand during the
last few years and is projected to reach USD 10,306.16 million at a CAGR of
6.70% by 2023. Increasing global demand for eye cosmetics is likely to drive
the global mascara market over the forecast period.
On the basis of product-type, Volumizing mascara will witness a growth at
the rate of (~6.80%). By 2023, volumizing mascara market is expected to reach a
market value of more than USD 4,000 million on the global level. High demand
for mascara products to enhance the overall eye appearance along with its
application to make the lashes thick is found to be having a positive impact in
its market share growth. Product promotions and celebrity endorsements is also
influencing growth of volumizing mascara, positively.
Europe will continue to dominate the mascara market with more than 30% of the market share and it is projected to reach a
market value of more than USD 3,000 million at a CAGR of 6.61% by 2023. Asia
Pacific will witness a high growth rate (~7.01%) during the forecast period
2017-2023. Availability of variety of products in the mascara range along with
easy availability across the regions has increased the sale of mascara on the
global level. Increasing beauty consciousness among the consumers has been
playing a key role in the growth of the global mascara market from last few
years.
By 2023, regular mascara is projected to dominate the market as compared
to waterproof mascara based on the easy application and removal of the product.
Additionally, increasing awareness about the harmful chemicals present in the
waterproof range is found to be major drawback for the product’s market. During
the forecast period, regular mascara is estimated to grow with a CAGR of 6.59%.
On the basis of distribution channel, sale of mascara through store based
channel likely to dominate the market based on easily available desired
product, which meets the consumers’ satisfaction and “one-stop shopping
experience”. Furthermore, store based retail expected to dominate the mascara
market holding a major share of more than 50%. However, based on high adoption
of technological applications into daily routine by the consumers, the sale of
mascara through non-store based channel will experience a high growth at a rate
6.85% during the corresponding period.
Key Players:
Some of the leading players in the Global Mascara Market are:
·
LOréal SA
(France)
·
The Estée Lauder
Companies Inc. (U.S.)
·
LVMH Moët Hennessy
Louis Vuitton SE (France)
·
Coty, Inc,
(U.S.)
·
Avon Products,
Inc. (U.S.)
·
Shiseido Co.,
Ltd (Japan)
·
Revlon, Inc.
(U.S.)
Table Of Content
:
2.1 Definition
15
2.1.1 Mascara 15
2.1.2 Volumizing
Mascaras 15
2.1.3
Lengthening Mascara 15
2.1.4 Curling
Mascara 16
2.1.5
Non-Clumping, Water Resistant Mascara 16
2.2 Scope Of The
Study 16
2.2.1 Research
Methodology 16
2.3 Assumptions
16
2.4 Limitations
16
2.5 Market
Structure 17
3.1 Research
Process 18
3.2 Primary
Research 19
3.3 Secondary
Research 21
3.4 Forecast
Model 22
4.1
History,Evolution & Innovation: Global Mascara Market 23
4.1.1 History
& Evolution 23
4.1.1.1 The
Scandal 24
4.1.2 Innovation
24
4.2 Market
Mapping & Research Methodology: Global Mascara Market 25
4.3 Market
Segmentation: Global Mascara Market 26
4.4 Industry
Trends And Market Environment: Global Mascara Market 27
5.1 Introduction
29
5.2 Drivers: 30
5.2.1 Increasing
Disposable Income: 30
5.2.2 Improved
Technology Leading To Growing Demand For Luxury Eye Makeup Products: 31
5.2.3 Growing
Working Women Population: 31
5.2.4 Strong
Performance Of Retail Sector: 31
5.3 Restraints:
32
5.3.1 Presence
Of Harmful Chemicals: 32
5.3.2 Lower
Shelf-Life: 32
5.4
Opportunities: 33
5.4.1 Product
Innovations: 33
5.4.2 Product
Promotions: 33
5.4.3 R & D
Investments: 33
5.5 Challenges:
34
5.5.1 Certification:
34
5.5.1 Branding
Issues: 34
Key Findings:
- Global Mascara Market is projected to reach USD 10,306.16 million by
2023 at a growth rate of 6.70%
- Waterproof mascara will experience a growth at a rate of 6.82%
during the given forecast period
- Non-store based distribution channel for mascara will witness the
highest growth at a rate of 6.8% based on the “one-swipe/click” shopping
experience through e-commerce
Regional and Country Analysis of Mascara Market Development and the
Demand Forecast till 2023 Market:
As per the MRFR analysis, the global market for mascara have been witnessing
continued demand during the last few years and is projected to reach more than
USD 3,000 million in Europe by 2023. Europe region is estimated to dominate the
mascara market holding the lion’s share of more than 30%. Also, North America
will hold the second largest share in the global mascara market and is
projected to grow at a rate of 6.53%.
The reports also cover country level analysis:
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- U.K.
- France
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- Singapore
- Korea
- India
- Rest of APAC
RoW
- Latin America
- Middle East
- Others
About Market Research Future:
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Research Future (MRFR), we enable our customers to unravel the complexity of
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Contact:
Akash Anand,
Market
Research Future
+1 646 845
9312
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