Global Alcopop Market Research Report
Global Alcopop Market Information- by Product (Beer, Whiskey, Rum,
Scotch-Whiskey, Vodka and others), by Flavor (Honey, Chocolate, Strawberry,
Marmalade, Spiced, Citrus, Lemonade, Cola and others), by Distribution Channels
(Store Based and Non-Store Based) and Region - Forecast to 2023 
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Market
Synopsis of Alcopop:
Market
Scenario:
Alcopops are flavored alcoholic beverages with low alcohol content.
Alcopop is a popular term in European region for flavored alcoholic beverages.
Alcopops made from malt beverages with fruit juice flavor are in high demand
across the globe. Many key manufacturers are expanding their product portfolio
by introducing alcopops made from distilled alcohol and fruit juices since last
few years. Generally, large alcopops are sweet in taste and served in small
bottles which makes it different from the regular alcoholic beverages. Research
and development in flavor and changing food habits is supporting the growth of
alcopop market.
Key Players
The key players profiled in the Global Alcopop Market are: 
·        
Diageo (U.K.)
·        
Brown-Forman
(U.S.)
·        
Bacardi
(Bermuda)
·        
Bass Brewery
(U.K.)
·        
Miller Brewing
Company (U.S.)
·        
Anheuser-Busch
(Belgium)
·        
 Beam Suntory (U.S.)
Study
Objectives of Alcopop Markets:
- Detail analysis of the market’s segments and sub-segments
- To estimate and forecast market-size by product, flavor,
     distribution channel, and region
- To analyze key driving forces which are influencing the market
- Region level market analysis and market estimation of North America,
     Europe, Asia, and the rest of the world (ROW) and their countries
- Value Chain Analysis & Supply Chain Analysis of Alcopop market
- Company profiling of major players in the market
- Competitive strategy analysis and mapping key stakeholders in the
     market
- Analysis of historical market trends and technologies along with
     current government regulatory requirements 
  Key
Findings:
- Alcopop made from beer is projected to grow at a higher rate as
     compared to other product types
- Alcopop with citrus flavored will witness higher growth during the
     forecast period
Segments
Alcopop product has been segmented on the basis of product which include
beer, whiskey, rum, scotch-whiskey, vodka, and others. Beer based alcopop will
witness higher growth rate due to increasing consumption of beer across world.
Alcopop product has been segmented on the basis of flavor which comprises
of honey, chocolate, strawberry, marmalade, spiced, citrus, lemonade, cola and
others. Citrus flavored alcopop will continue to dominate the market as it is
highly popular in vodka and beer based alcopops.
Alcopop product has been segmented on the basis of distribution channel
which comprises store based and non-store based. Non-store based distribution
channel will grow at higher rate during the forecast period due to rising
completion from local manufacturers.
Regional
Analysis
The Global Alcopop market is segmented into North America, Europe, and
Asia Pacific along with rest of the world (RoW). North America region is
estimated to dominate the market followed by Europe. U.S. and Canada are major
Alcopop producers in the North America region. U.S. dominates the market in
this region due to increasing demand of beer and vodka based alcopop. 
Increasing popularity of flavored alcoholic beverages from developed countries
like U.K., Germany and Italy is influencing the market growth in the Europe
region. Changing lifestyle and improving economic condition is supporting the
market growth in Asia Pacific region especially in India and China.
Table of
Content:
   1. Executive Summary      
2. Market
Introduction
     2.1 Definition
     2.2 Scope Of The Study
     2.2.1 Research Objectives
     2.2.2 Assumptions
     2.2.3 Limitations
     2.3 Markets Structure
     2.4 Stakeholders
  3. Research Methodology
     3.1 Research Methods 
     3.1.1 Primary Research
     3.1.2 Secondary Research
     3.2 Forecast Model
     3.3 Market Size Estimation
 4. Market Dynamics
     4.1 Introduction
     4.1.1 Value Chain Analysis
     4.1.2 Porter’s Five Forces
     4.1.3 Supply Chain Analysis
     4.1.4 Macroeconomic Indicators
Analysis For Top 5 Producing Countries
5. Market
Trends
     5.1 Consumer Trends
     5.2 Trends In Production And
Consumption
     5.3 Trade (Import-Export)
Analysis     
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