Content Analytics
Market, By Application (Web Analytics, Text Analytics, Social Media Analytics,
Speech Analytics), By Deployment (Cloud, On-Premise), By Vertical (Retail &
Consumer Goods, Travel & Hospitality, IT & Telecommunication) -
Forecast 2023
Market Highlights
Content
analytics can be defined as a practice of implementing business analytics and
business intelligence data into digital content. The enterprises are using content
analytics software due to its prevailing benefits that includes
accessibility and visibility into the amount of content created, the nature of
content and how it can be utilized for empowering the business.
The study indicates, growing advancement in digitization and emergence of cloud technologies is boosting the content analytics market. By deployment type cloud based content analytics software accounts for highest market share. By application segment, social media analytics is expected to grow at the highest market rate owing to popularity of numerous social media application that includes facebook, youtube, snapchart, linkedin, twitter and others. According to the study, the increasing significance of these application in enhancing business marketing campaign is fuelling the content analytics market.
The content analytics market can be segmented on the basis of application, deployment and vertical. By application segment the content analytics market consists of web analytics, social media analytics, speech analytics, text analytics and others. Social media analytics is one of the most commonly used platform by enterprises to increase the popularity of their business as people spend most of their time on social media. This platform is used by majority of the enterprises to enhance their business. It enhance business operation by keeping track on competitors, understanding customer demand and measuring effectiveness of the platform for their business is one of the significant factor driving the social analytics market.
The Content Analytics Market is expected to grow at approximately USD 6 Billion by 2023, at 22% of CAGR between 2017 and 2023.
Study Objectives of Content Analytics Market:
·
To provide detailed analysis of the market structure along with forecast
of the various segments and sub-segments of the content analytics market.
·
To provide insights about factors affecting the market growth.
·
To analyze the content analytics market based porter’s five force
analysis etc.
·
To provide historical and forecast revenue of the market segments and
sub-segments with respect to four main geographies and their countries- North
America, Europe, Asia, and Rest of the World (ROW).
·
To provide country level analysis of the market with respect to the
current market size and future prospective.
·
To provide country level analysis of the market for segment on the basis
of application, deployment and vertical.
·
To provide strategic profiling of key players in the market,
comprehensively analyzing their core competencies, and drawing a competitive
landscape for the market.
·
To track and analyze competitive developments such as joint ventures,
strategic alliances, mergers and acquisitions, new product developments, and
research and developments in the content analytics market.
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Key
Players:
The
prominent players in the content analytics market are – International
Business Machine Corporation (U.S.), Oracle Corporation (U.S.), Adobe Systems,
INC. (U.S.), Clarabridge, INC. (U.S.), Interactive Intelligence Group, INC.
(U.S.), Opentext Corporation (Canada), Verint Systems (U.S.), Nice Systems LTD.
(Israel), SAP SE (Germany), SAS Institute, INC. (U.S.), among others.
Segments:
Content
analytics market is segmented on the basis of application, deployment and
vertical.
Content
Analytics Market by Application:
·
Speech Analytics
·
Text Analytics
·
Web Analytics
·
Social Media Analytics
·
Others
Content Analytics Market by Deployment:
·
Cloud
·
On-Premise
Content Analytics Market by Vertical:
·
IT & Telecommunication
·
BFSI
·
Retail & Consumer Goods
·
Healthcare
·
Government
·
Travel & Hospitality
·
Media & Entertainment
·
Others
Regional Analysis:
The
regional analysis of content analytics market is being studied for region such
as Asia Pacific, North America, Europe and Rest of the World. North America is
one of the leading player in the content analytics market owing to major
content analytics firm present in the region. The increase in utilization of
content analytics software is various industrial vertical such as retail, BFSI,
IT & telecommunication is boosting the market in the region. Asia-Pacific
region is expected to have fastest growth in the market owing to growing IT
infrastructure and high adoption of digitization in developed countries is
fueling the market in the region.
Intended Audience
·
Investors and consultants
·
System Integrators
·
Government Organizations
·
Research/Consultancy firms
·
Technology solution providers
·
IT Solution Providers
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driving the market growth of Payment Security market.
As compared to other
regions, the Payment Security market in North America is expected to witness
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Security market. In addition to this, the region also has a well-established
infrastructure and allows high penetration of devices, while the developed
economies in these regions is another reason for the growth of Payment Security
market.
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